Unique media façade elevator
This unique media façade offers visitors to the Hamburg entertainment district St.Pauli an extraordinary spectacle of artistic light - and video installations. The dynamic façade will become a distinguished example for media architecture in Germany. Hamburg will get a pioneering landmark, a new attraction for the citizens and visitors of the city.
The entire façade is divided into three areas. The middle area is made of metal plates, which will be illuminated in congruence with the content of the LED screens . Another part will be designed in a coarse resolution , i.e. with a large pixel pitch to obtain a contrast to the third area , which has a very high resolution . ONLYGLASS is responsible for the high-resolution part, integrated directly into the glass panes of the lift. This glass will have a very high degree of transparency, both from without and from within. So if you take the elevator , you will have a beautiful view of the center of St. Pauli . But from the outside thanks to the LEDs even the people in the lift can still be seen. ONLYGLASS provides a total of 11 glass elements in different sizes . The largest glass modul has a dimension of 2.47 meters in width and 3.40 meters in height. The shaft of the lift is 21 meters high.
Building or project owner : Klubhaus St. Pauli GmbH&Co. KG, Hamburg
Project artist/ concept/ design/ planning : urban space Immobilien Projektentwicklung GmbH, Hamburg
Facade design : URBANSCREEN, Bremen, akyil karnps: bbp Architekten, Hamburg
Light design : URBANSCREEN, Bremen
Light hardware (LED hardware) : ONLYGLASS, Verden
Lighting control software : ONLYGLASS, Verden
Project co-ordination : BECKEN Holding GmbH, Hamburg
Facade type and geometry (structure) : The entire façade is divided into three areas. The middle area is made of metal plates, which will be illuminated in congruence with the content of the LED screens. Another part will be designed in a coarse resolution, i.e. with a large pixel pitch to obtain a contrast to the third area , which has a very high resolution . ONLYGLASS is responsible for the high-resolution part, integrated directly.
Kind of light creation : LAD bars resp. LED on printed circuit boards integrated in double glazed units. The LED have got a beam widht of 120 degree and shall display videos and pictures apart from 16:9 formats. The integrated electronics are equipped with sensors in order to control temperature and outer brightness which will have positive impact to the LED life cycle.
Resolution and transmitting behaviour : Resolution will be about 1100 Pixel/m² hence roughly 50.000 Pixel for the elevator façade and shall display both videos and pictures.
Pixel distance : 30mm x 30mm
Luminace : Adjustable brightness as the MEDIAFACADE will be operated at day and at night. The brightness will be in between 500 - 5300 nits (cd/m²)
Urban situation : The entire MEDIAFACADE can be seen from different angles, from shorter distance (from 30 m) and from long distance.
Description of showreel : The MEDIAFACADE displays commercial and artistic content alike. The content generally differs from normal 16:9 format.