VIRTUAL WALLS - TORRECARDENAS 2018, Spain, Almería

Digital Architecture

Innovative Torrecárdenas shopping centre houses a next generation technological masterpiece. An interactive experience located at one of the main entrances welcomes visitors to the centre by engaging them in a magnificent experience.

Torrecárdenas Shopping Centre has unveiled its facilities which were designed in order to create a unique shopping and leisure experience for its visitors. The comprehensive project, designed by Chapman Taylor, has a range of unique architectural and decorative features, all of which were inspired by the world of cinema due to the influence of the seventh art and the large number of films recorded in the city of Almeria for famous Hollywood blockbusters. This innovative shopping centre houses a next generation technological masterpiece. An interactive experience located at one of the main entrances welcomes visitors to the centre by engaging them in a magnificent experience. Necsum was responsible for designing and implementing this exclusive digital architecture project, where technology fully integrates and blends with the rest of the façade. Digital content creates a thematic experience for every visitor and places particular importance on breathing life into the digital architecture. With nods to various films recorded in Almería, acting, 3D animation, digital art, augmented reality, interactivity and more are combined in order to surprise the public at any given moment. These are fun experiences designed to generate emotions and new forms of entertainment where the visitor is the main character. The shopping centre has become a genuine point of interest for tourists and an Instagram spot where fun moments are shared.

https://vimeo.com/311649177

None

None

Details

Architecture : Chapman Taylor

Project artist/ concept/ design/ planning : Necsum

Light hardware (LED hardware) : Necsum

Interaction design/ programming : Necsum

Descriptions

Participatory architecture & urban interaction

Mediacredits

Necsum

Necsum

Necsum

Necsum

Necsum