A digital totem, 17 meters high and 9 and a half meters wide, with more than 25 million pixels of image quality, projects incredible images that completely change the experience of visiting Max Center Shopping Center

A new Digital Art experience amaze visitors of Max Center Shopping Center, located in Spain. A digital totem, 17 meters high and 9 and a half meters wide, with more than 25 million pixels of image quality, projects incredible images that completely change the experience of visiting the Shopping Center that Necsum Trison has digitalized. Impressive digital art contents, highlighting the digital architecture in which the well known titanium slats of the Guggenheim Museum are made and undone to cover the skin of the totem; or the sophisticated Gold Waterfall that shocks those present with its impressive 3-dimensional fall. One of the funniest and most creative moments is starred by an amazing 17-meter-high David by Michelangelo, in which this imposing digital sculpture comes to life to surprise and interact with the visitors of the center. Fantastic landscapes with local landmarks create unique compositions that remind visitors of all the icons of the city and the province.. A very special digital art content that refers to the Basque coast, with the bravery of the Cantabrian sable and its long wild beaches. This audiovisual installation is completed with interactive games for all ages where visitors are the main protagonists of this colossal screen. The Central Plaza, full of sensors, allows visitors, old and young, to play and have fun interactively. The most modern technology works its magic to allow us to post photos and share them on the social media with friends, among other interactivities. Also, the big screen offers exclusive shows where musical robots, dancers and artists, among others, make the main plaza a place to experience unique shows every week. 360° surround sound makes the square a truly immersive place. The ambilight effect extends the colours of the LED screen and tints the dome of the square, which, with its pyramid shape and glass, is reminiscent of the Louvre in Paris.

https://vimeo.com/465689592

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Participatory architecture & urban interaction

Mediacredits

Necsum Trison

Necsum Trison

Necsum Trison

Necsum Trison

Necsum Trison