IMMERSION 2018, SPAIN, ASTURIAS

360º of art and illusion

Digital art in a perfect integration with architecture

Intu Asturias, the region’s most significant shopping centre, is inaugurating the first round sensory screen in Europe to take visitors’ experience to another level and make them feel technology in a different way. From optical illusions to 3D creations with real people, the digital architecture transforms even visitors’ most under appreciated moments into surprises and discoveries. As we plunge into the leisure plaza, visitors are surrounded by the multimedia ring that has a variety of content capsules that transform the environment. Relaxing and immersive natural landscapes alternate with virtual sculptures and stages for swing dancing, among other content. Interactivity takes centre stage with two fun experiences designed to raise emotions and create new kinds of entertainment. Using an interactive photocam, visitors can upload their photo of the digital ring and share their experience with the other users. And through the exclusive Nebula experience, infinite stellar particles are put into motion and compete to see who can get the furthest out into the galaxy.

https://www.necsum.com/proyecto/intu-sensorial-experience

http://intu.es/asturias/que-esta-pasando/pantalla-sensorial-intu-asturias/

http://www.europapress.es/asturias/noticia-intu-asturias-estrena-primera-pantalla-circular-sensorial-europa-20180117103359.html

https://www.digitalavmagazine.com/2018/01/19/intu-asturias-pantalla-led-circular-sensorial-unilumin/

Details

Building or project owner : intu Asturias

Project artist/ concept/ design/ planning : NECSUM Technology for Emotion

Structural engineering : NECSUM Technology for Emotion

Display content/ visuals/ showreel : NECSUM Technology for Emotion

Light hardware (LED hardware) : NECSUM Technology for Emotion

Interaction design/ programming : NECSUM Technology for Emotion

Descriptions

Resolution and transmitting behaviour : 17.888 x 260 pixels. Is was a challenging resolution as well as huge, but finally we culd do impressive art content.

Pixel distance : 3.9mm

Urban situation : Oviedo, Asturias' capital now has the first circular and sensorial led screen in Europe. Surrunded by nature, this beautiful green place in te North of Spain is digitalised and very innovative as the visitors said.

Description of showreel : From optical illusions to 3D creations with real people. As we plunge into the leisure plaza, visitors are surrounded by the multimedia ring that has a variety of content capsules that transform the environment. Relaxing and immersive natural landscapes alternate with virtual sculpture and stages for swing dancing, among other content. Interactivity takes centre stage with two fun experiences.

Credits