Ralph Lauren 50th Anniversary Reflection 2018, United States of America, New York City

Ralph Lauren 50th Anniversary Reflection

Cinimod Studio was commissioned by Ralph Lauren to design a temporary installation at New York Fashion Week to mark the fashion label's 50th anniversary. Set in Central Park, they designed a reflective structure which featured a series of highly innovative multilayered hologram installations and immersive projection mapping and multi-channel audio.

Cinimod Studio was commissioned by Ralph Lauren to design a temporary installation at New York Fashion Week to mark the fashion label's 50th anniversary. Set in Central Park, they designed a reflective structure which featured a series of highly innovative multilayered hologram installations and immersive technologies. The purity of the strong architectural tectonics was complemented by the external mirror finish. The resulting collage of reflections simultaneously echoed the autumnal colours of the park and the lively gathering of VIP attendees. The crispness of the form and the attention to detail in its realisation were integral to the overall success of the installation. Stepping inside the installation, guests were drawn into a cinematic, immersive journey depicting key moments taken from the 50 years of Ralph Lauren's rich archive. These were displayed across a combination of projection mapped surfaces and Cinimod Studio's specially designed multiplane holograms. The technology and software used in the installation was as unique as the structure itself. While Cinimod has a publicly proven reputation for creating innovative hologram installations, the design technology implemented in the RL50 event was the first time the studio's new cutting-edge technique had been witnessed external to the design research lab. Building upon the 1860s “Pepper’s Ghost” principle, these multiplane holographic projections used innovative technology and specialist films to update the theatrical effect. Complimenting the mirrored integrated media installation was a series of 16 tall vertical LED totems delivering synchronised content from Ralph Lauren's trove of illustrious archival footage. Cinimod Studio's appointment by the fashion house for the prestigious event was a natural sequel to their numerous earlier highly successful collaborations.

https://www.cinimodstudio.com/experiential/projects/ralph-lauren-50th-anniversary-reflection

Details

Building or project owner : Ralph Lauren

Architecture : Cinimod Studio

Project artist/ concept/ design/ planning : Cinimod Studio & Ralph Lauren

Structural engineering : KadaN

Facade design : Cinimod Studio

Facade construction : KadaN

Kinetic engineering : N/A

Light design : Cinimod Studio

Technical layout light : Cinimod Studio

Display content/ visuals/ showreel : Cinimod Studio & Ralph Lauren

Light hardware (LED hardware) : Cinimod Studio

Lighting control software : Cinimod Studio

Project co-ordination : Prodject

Membrane skin : N/A

Interaction design/ programming : Cinimod Studio

Project sponsor/ support : Client: Ralph Lauren

Descriptions

Facade type and geometry (structure) : Temporary pavilion pre-fabricated off-site and install in 3 days on site in Central Park.

Kind of light creation : Video projections and holographic video wall reflections.

Resolution and transmitting behaviour : 3mm pitch.

Pixel distance : 3mm pitch on video products. Overall projection resolution 16,000 x 1,280.

Urban situation : Busy public environment (Central Park) that had been sectioned off for 500+ VIP guests.

Description of showreel : N/A

Credits

Cinimod Studio

Cinimod Studio

Cinimod Studio

Cinimod Studio

Cinimod Studio

Cinimod Studio